IMPORTANT: We DO NOT receive any commission for the products or services that we certify and that appear on this website.

Our Team

The first certificate of its kind in the world

Our team is made up of professionals specializing in various fields, which strengthens and gives seriousness and reliability to our proposal.

man sitting on green grass with white and black dog
man sitting on green grass with white and black dog

A Visionary Leader in Animal Wellness

Mr. Jorge Medina is a legal professional with over 20 years of experience specializing in corporate law. His expertise in legal frameworks, regulatory compliance, and risk management as well his love for nature, provided the foundation for Mr. Jormed's vision to create the PAW Certificate, Petcare & Animal Wellness.

Beyond his legal acumen, Mr. Jorge Medina is a passionate advocate for wellness and fitness, deeply committed to promoting healthier lifestyles globally. He is also dedicated to pet care and animal wellness. Recognizing the growing importance of the wellness industry and the need for greater transparency and accountability, he conceived the vision for the PAW Certificate, Petcare & Animal Wellness.

As the principal founder and driving force behind the the PAW Certificate, Petcare & Animal Wellness project, Mr. Jorge Medina has dedicated himself to translating his passion for wellness into a concrete framework that elevates industry standards. He has played a pivotal role in:

  • Conceptualizing the vision for the PAW Certificate, Petcare & Animal Wellness: Defining the core principles and objectives of the project.

  • Developing the accreditation framework: Establishing rigorous criteria for evaluating the quality and safety of petcare and animal wellness providers.

  • Building strategic partnerships: Collaborating with key stakeholders across the wellness industry to ensure the project's success.

  • Advocating for the importance of wellness standards: Raising awareness among consumers and industry professionals about the significance of quality and accountability in the petcare and animal wellness sector.

Mr. Jormed is the principal founder and CEO of Wellness Standards, a testament to his unwavering commitment to offering the highest quality accreditation within the wellness industry.

Highlights